Purpose Driven Marketing Automation Framework
The Purpose Driven Marketing Automation Framework shows how RTN Media builds a system that Integrates and Automates processes that allow your business to Scale.
By utilizing this framework, RTN Media helps companies develop a competitive advantage and leverage the proper tools needed to succeed.
Whoa whoa whoa… what does that mean?
First, Let's start with: What is Marketing Automation?
Marketing Automation is the means of employing technology to continuously execute your marketing strategy. This process can happen with as little—or as much—human interaction as you like.
RTN’s Purpose Driven Marketing Automation Framework builds the proper foundation/infrastructure to allow growth.
With the right technology and processes in place, you can shift your marketing efforts from one-on-one to one-to-many.
- Consider, for example, the checkout lanes at your local Target store.
- Before the checkout process was automated, a cashier was needed to assist each customer at checkout.
- When automation is added to the equation in the form of self-checkout stations, one cashier can oversee multiple stations.
- As a result, checkout bandwidth increases.
So, automation uses technology to optimize human performance in a way that scales your business.
It’s you with 200 hands instead of 2. Cool, right?
That’s the high-level definition of automation.
What does Marketing Automation do?
There are three primary functions of marketing automation:
- Lead Generation
1. Lead generation
Is the process of turning people who are strangers to your business into interested leads. This can be a time-consuming process for many business owners, but with automation, it’s like putting your lead generation on autopilot.
Automation facilitates engagement of your business leads with the goal of turning them into customers. It also facilitates engagement of your current customers to help customer retention and nudge them into upgraded services and products.
This is accomplished using Email sequencing and nurturing
The most important function of marketing automation is closing the deal.
This happens when money is given in exchange for your product offering.
How did we come up with the Purpose Driven framework?
Simply put, we didn’t.
We leverage many frameworks by integrating systems and automating processes, not only for efficiency, but with resiliency in mind.
This is RTN Media’s Purpose, or reason for being.
Typically, systems like this have been reserved for Large Corporations as Enterprise level Suites. This was and is a huge competitive advantage, and not accessible to the Solo-preneur or Small Business owner due to high $$$.
Resistance to innovation has never been lower to start a business and build an audience that cares, and will pay you, for what you and your business have to offer.
The decision to invest in systems like your Sales (CRM), Marketing (Automations), Analytics (Dashboards) and arming your company with the tools needed to succeed, you can guide your business with data driven decisions rather than guessing and hoping you made the right choice.
Give your Small Business the Competitive Advantage.
Integrate Automate Scale
Step 1-2: Visionary
Over the past 6 years, The 7 Habits of highly effective people, by Stephan Covey and Ikigai Frameworks have become the lens through which I approach both Personal fulfillment and Business success.
We take the same approach when it comes to marketing automation and scaling your business.
Together, the Frameworks focus on developing a High Agency and Low Time Preference, growth mindset.
In other words, when you have High Agency and Low Time Preference, you will find a way to get things done now, that benefit you in the future.
As the visionary, you are responsible for navigation, positioning your business for forward movement in the desired direction, and making adjustments when necessary.
This also means that you need to have the right tools to succeed. Understanding that your business works as a system and if something is out of balance, your tools should help guide the way.
The 7 Habits by Stephan Covey, is a paradigm busting framework that leverages Timeless Principals to help you become a more effective person.
Step 3: Company Ikigai
“Your ikigai is at the intersection of what you are good at and what you love doing,” says Hector Garcia, the co-author of Ikigai: The Japanese Secret to a Long and Happy Life.
He writes,“Just as humans have lusted after objects and money since the dawn of time, other humans have felt dissatisfaction at the relentless pursuit of money and fame and have instead focused on something bigger than their own material wealth. This has over the years been described using many different words and practices, but always hearkening back to the central core of meaningfulness in life.”
Your Company’s Purpose: ikigai
Just like the motor of a vehicle, Your Company Ikigai will be the Ethos in which decisions are made.
All other parts communicate to and through your company Ikigai, receiving multiple inputs to produce a desired output, so all you have to do is focus on the input.
Step 4: Story (Clear Messaging)
"Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust and action" - Seth Godin
People don't want what you make.
They want what it will do for them.
They want they way it will make them feel, and there aren't that many feelings to choose from.
Through the power of story, we deliver those feelings. We just do it in different ways, with different services, products, and stories. And we do it for different people in different moments.
People need a way to get into the passenger seat (i.e. be added to your contact database).
Only once they are seated can the customer journey begin. It is the clarity of your messaging that acts like a key, providing the specific information and instruction your contacts need in order to advance to the next steps you’d like them to take in your business.
Clear messaging unlocks the vehicle door and clears an easy path to a seat.
Step 5: Strategy (JAMstack, Seo, M&A)
Your marketing strategy serves as the fuel your system needs in order to move forward.
It also determines the best type of tools (or, the best type of fuel) for the journey.
If you have no strategy, you have no direction.
Advertising is the natural progression of Data Collection of your customers. This allows you to invest in your future by Choosing the customers you want.
Google search and display ads to website. We retarget using both FB Pixel and Google. Get them into the system to nurture using automations
Step 6: Systems (Integrations)
Here is a few of the systems we Integrate to help clients Automate processes, which ultimately allow them to Scale their business.
Streamline and simplify tasks using an intuitive suite of apps and web services.
Manage your customers, organize a sales pipeline and automate response sequences.
Step 7: Frameworks (Operations Strategy)
Your framework is the underlying structure of your entire system.
Used to implement your standard processes, it creates movement from the output of your automation (the motor). Simply put, your framework is how you get things done.
Step 8: Processes (Clearly Defined and in Place)
A motor is just a big chunk of metal without OIL to lubricate it and help it run.
Just so, marketing automation requires processes within your business to be clearly defined and in place in order to operate.
When processes (oil) become outdated and ineffective, you run the risk of damaging your automation (system), or worse, “crashing your car.”
Using Pipeline stage segmentation and process.st together allows Process Checklists (SOP’s) to be created for each stage of the Sales Process.
This allows your team to Succeed by staying on track while providing clear direction.
Step 9: Automations (Timing)
Just like a slip in your automobile’s timing belt can keep the engine from running, one slippage of timing with your automation can yield grave results.
Your messaging must be clear, but you also need to make sure you’re sending the right message to the right contact at the right time.
Step 10: Analytics (The Dashboard)
Just like the dashboard of your car, your analytics provide insight into how well your business is doing (or how the journey is going).
Is the vehicle low on fuel? Is it traveling too fast?
Any adjustments or optimizations you make in your business should always be backed up with data.
Instead of pulling over and asking strangers how to get to your destination, let your dashboard analytics guide you.
With RTN Media's approach, your company is now a data driven company that uses analytics to steer the ship and make informed decisions.
With RTN Media, you get strategy from long term prior successes. This is a business by design. Built by owners of other successful entities, we incorporate our proprietary strategies and EOS methods for growth. Our models have allowed us to implement a framework for our clients to organize, systematize and prepare for growth as we paint the creative traditional M&A along the way. RTN is here to help out organizations by implementing a streamlined sales, marketing and advertising approach.