Step 4: Story
"Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust and action
People don't want what you make.
They want what it will do for them.
They want they way it will make them feel, and there aren't that many feelings to choose from.
Through the power of story, we deliver those feelings. We just do it in different ways, with different services, products, and stories. And we do it for different people in different moments." - Seth Godin
People need a way to get into the passenger seat of your business
(i.e. be added to your contact database).
Only once they are seated can the customer journey begin.
It is the clarity of your messaging that acts like a key, providing the specific information and instruction your contacts need in order to advance to the next steps you’d like them to take in your business.
Clear messaging unlocks the vehicle door and clears an easy path to a seat.
What is the epiphany bridge script?
The “epiphany bridge” is a marketing concept I learned by reading Russell Brunson’s book “Expert Secrets”.
It’s basically a way to sell an opportunity through the art of storytelling and using stories to tell the Epiphany of what got you excited about the new opportunity in the first place.
Russell explains that people rarely buy logically, but rather they buy emotionally.
And when they have an emotional connection to the new opportunity by hearing your epiphany bridge story, they are more likely to make a purchase.
We use the power of story to build a bridge between where people currently are, to a place where they're excited and emotionally connected to your new opportunity.
So, that’s the epiphany bridge, but what is the Epiphany StoryScript?
We utilize RTN's Story Scripts to help tell your story and follow a framework that resonates with customers, looking for what you have to offer.
It's important to note that these scripts need a personal touch. You need to add in your personality and the elements of your Attractive Character that will make the scripts come to life. Use StoryScripts as a starting point, but don't be afraid to tweak them for your company's needs.
How would you like RTN Media to help you tell your authentic story?
Get your Epiphany StoryScripts HERE!