(Clearly Defined and in Place)
A motor is just a big chunk of metal without OIL to lubricate it and help it run.
Just so, marketing automation requires processes within your business to be clearly defined and in place in order to operate.
When processes (oil) become outdated and ineffective, you run the risk of damaging your automation (system), or worse, “crashing your car.
Using Pipeline stage segmentation and process.st together allows Process Checklists (SOP’s) to be created for each stage of the Sales Process.
This allows your team to Succeed by staying on track while providing clear direction.