Step 5: Strategy
(JAMstack capable, Seo, M&A)
Your marketing strategy serves as the fuel your system needs in order to move forward.
It also determines the best type of tools (or, the best type of fuel) for the journey.
If you have no strategy, you have no direction.
Lets start with a website. There are so many choices out there, from Squarespace and Wix to Shopify and Wordpress.. How do you choose?
Our Favorite, Ghost.org
Ghost makes it simple to publish content online, grow an audience with email newsletters, and make money from premium memberships.
A powerful platform to share your content
Publish on your terms. You control the design, the content, the experience, and everything in between. No broken algorithms or social network rules. You're in charge.
- A beautiful, powerful editor
- Simple content management
- Email newsletters built-in
- SEO features included automatically
- Publish once, distribute everywhere
Build a real audience with memberships
Create a membership business to develop a direct relationship with your audience and generate sustainable, recurring revenue from your creative work; on your terms.
- Free member registration & login
- Launch paid publications & newsletters
- Subscription payments with Stripe
- No transaction fees, you keep your revenue
- Turn any subscriber list into a members site
Enjoy a powerful headless CMS
Ghost is the world’s most popular open source headless Node.js CMS — it ships with a default admin client and front-end, but you can also swap them out with your own JAMstack.
- Headless CMS with Node.js REST APIs
- Over 19x faster than WordPress
- Secure & independently audited
- The #1 CMS on Github
- Custom theme or any JAMstack front-end
Now you can run a Node.js back end service with a stable, production ready REST API as your content infrastructure with a beautiful matching admin client - and it's all completely free, open source, and MIT licensed. You use Ghost for authoring, and then build out your front-end to pull from the API in any way that you prefer.
- Developers get to use their preferred stack
- Writers get to use their preferred editor
- Performance is the maximum possible (no back-end, it's just HTML!)
- Security is the maximum possible (seriously, it's just HTML!)
Completely optimized distribution channels
Publish once, distribute everywhere. Your content is set up to be discovered in as many ways as possible by your readers
SEO: Search engine optimization
Proper SEO built in directly, with semantic markup, permalinks, XML sitemaps, canonical tags and automatic meta data with manual overrides.
Accelerated Mobile Pages New
With integrated AMP support, your site will rank higher and load in a fraction of a second from Google mobile search results.
Marketing and Advertising
is the natural progression of Data Collection of your customers. This allows you to invest in your future by Choosing the customers you want.
Google search and FB display ads to website. We retarget using both FB Pixel and Google retargeting. Get them into the system to nurture using automations
Still Clean up and tighten up a bit...